Hi, I am Sam Stoof; I have spent years designing visual identities, for founders, studios, and companies willing to be specific about who they are. Curiosity is my discipline: paying attention to the small details; to present their story, create a feeling. I let those signals lead the work. It is the pursuit of curiosity that leads me into creating.

Alongside my work with OFF/GRID in Rotterdam, I take freelance projects in creative direction and brand identity. I work closely with founders, studios, and teams who are ready to be precise about what they stand for, then build the visual language and systems to support that.