Logo gallery

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enquiry@samstoof.com

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12:19:09 PM

Amsterdam, The Netherlands

Logo gallery

All projects

enquiry@samstoof.com

Copied

12:19:09 PM

Amsterdam, The Netherlands

Logo gallery

All projects

enquiry@samstoof.com

Copied

12:19:09 PM

Amsterdam, The Netherlands

Rebranding a New York based venture partner corp business.

Broadway

  • Branding Identity

  • Creative Direction

  • Brand Research

  • Logo Design

  • Typography

  • Color System

  • Imagery

  • Print Deliveries

24/01/25

I had the opportunity to create a visual identity for Broadway, focusing on designing a brand that balances timeless professionalism with a youthful, creative edge. Inspired by the dynamic energy of New York City, the identity features a bold and approachable wordmark that ensures scalability across various mediums.

The color palette was refined to exude sophistication while maintaining vibrancy, paired with high-quality gradients and imagery to complement the brand’s aspirational tone. This project highlights my commitment to delivering branding solutions that resonate with the target audience, ensuring Broadway stands out in a competitive market with clarity and confidence.