Philosophies
Challenge
I only pursue what genuinely challenges me. When something starts to feel too familiar, it is not the right project.
Feeling
Emotion lands before logic does. Whatever I make has to connect on a gut level before anything else.
Outside In
I draw from art, film, and culture then bring it to the work. The best references are never obvious ones that are from pre-curated websites.
Pursuit
Curiosity doesn't resolve, I approach every project like there's still everything to learn.
Bold & Weird
The idea that feels slightly off at first is usually the one worth pursuing. Playing it safe produces work no one remembers.
Taste
It is not something you have or you do not. It is built slowly through exposure, reflection, and honest self-criticism over years.
Origin
It started out of boredom. I was the kid drawing in notebooks during class, making things purely because sitting still felt like a waste. Design was not a goal at the time. It was just the thing I kept coming back to.
That hobby became a passion. I taught myself using whatever I could find, pen and paper first, then a cracked copy of Photoshop, spending hours practising until the work started to reflect what I could actually see in my head. At fifteen I began sharing it online, rough and unpolished, but designers I genuinely respected would occasionally respond. Those small moments of acknowledgment shaped something in me that no classroom could have.
