
Broadway NY | Visual Identity
Branding
Logo Design
Mockups
Brand Overview
Identity Design
I had the opportunity to create a visual identity for Broadway, focusing on designing a brand that balances timeless professionalism with a youthful, creative edge. Inspired by the dynamic energy of New York City, the identity features a bold and approachable wordmark that ensures scalability across various mediums.
The color palette was refined to exude sophistication while maintaining vibrancy, paired with high-quality gradients and imagery to complement the brand’s aspirational tone. This project highlights my commitment to delivering branding solutions that resonate with the target audience, ensuring Broadway stands out in a competitive market with clarity and confidence.

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