Ethereality | Brand Identity

Ethereality is a pioneering tech company specializing in augmented reality (AR) and virtual reality (VR) solutions, aiming to integrate immersive digital experiences into everyday life. They approached me with a vision: to create a brand identity that captures the futuristic, almost ethereal nature of AR/VR, while remaining grounded, approachable, and professional.

The goal was to build a visual identity that would resonate with tech-savvy early adopters and professionals, as well as appeal to a broader audience. Ethereality wanted to position itself as a leader in making AR/VR accessible and impactful, with a brand that would reflect innovation, elegance, and simplicity.