I created a full brand identity for Ayoo, a platform built for creators and commerce, set to launch in late 2024. The design direction focused on clarity, energy, and approachability—key qualities that reflect Ayoo’s role in supporting modern digital entrepreneurs.

The logo features a bold, typographic mark that balances playfulness with professionalism, while the vibrant color palette injects a sense of optimism and forward motion. Strategic typography choices emphasize clarity and rhythm, creating a visual tone that’s both confident and inviting. Imagery direction leans into authenticity, highlighting real people and real moments to establish trust and relatability.