Branding project done for an AI startup specialised in tracking fashion trends
Treave AI
Branding Identity
Creative Direction
Brand Research
Logo Design
Typography
Color System
Imagery
Print Deliveries
19/10/25
I developed a brand identity for Treave AI, a forward-thinking startup at the intersection of artificial intelligence and sustainable packaging. The challenge was to visually articulate their dual commitment to cutting-edge innovation and environmental responsibility—positioning them as a leader in the next generation of intelligent packaging solutions.
The identity merges sleek, minimal design with elements that signal both precision and care. A tech-forward logo, inspired by modular systems, reflects adaptability and intelligence, while the color palette balances cool neutrals with organic accents, reinforcing the harmony between AI and sustainability. Typography choices emphasize clarity and structure, establishing a sense of trust and modernity.