Heritage-led brand identity for a Belgian coffee café, warm, nostalgic, and built to last.

DECEMBER 2025

This project delivered a complete brand identity system including logo design, typography, a curated color system, and imagery direction, alongside print deliverables and full creative direction from research through to execution.

Spills gave me complete creative freedom, and I used it. The brief was to make people feel something before they taste anything. I built a vintage 80s-inspired identity rooted in warmth, personality, and intentional detail. The retro color palette, custom typography, and hand-crafted logo work together to create a brand that feels lived-in and genuine. In a café market saturated with sterile minimalism, Spills stands apart by embracing character, nostalgia, and real personality, earning recognition and a distinct place in Belgium's coffee scene.

Spills gave me complete creative freedom, and I used it. The brief was to make people feel something before they taste anything. I built a vintage 80s-inspired identity rooted in warmth, personality, and intentional detail. The retro color palette, custom typography, and hand-crafted logo work together to create a brand that feels lived-in and genuine. In a café market saturated with sterile minimalism, Spills stands apart by embracing character, nostalgia, and real personality, earning recognition and a distinct place in Belgium's coffee scene.

Let’s collaborate to create a brand that stands out.

KVK: 96462825

BTW: NL004598379B03

hi@samstoof.com

Copied

Let’s collaborate to create a brand that stands out.

KVK: 96462825

BTW: NL004598379B03

hi@samstoof.com

Copied

Let’s collaborate to create a brand that stands out.

KVK: 96462825

BTW: NL004598379B03

hi@samstoof.com

Copied