I developed Velochiq to blend smart, adaptive design with the energy of sports. The brand needed to feel fast, confident, and connected to urban culture. I created a cheetah mascot logo that signals speed and precision without feeling aggressive. Bold visuals and interactive touchpoints turn every brand moment into an invitation to join a forward-thinking community. The color system, typography, and imagery work together to communicate movement and belonging, positioning Velochiq as more than gear but as a lifestyle.