Custom cheetah mascot logo and complete brand system for a performance clothing-tech brand.

OCTOBER 2025

This project delivered a complete brand identity system including a custom cheetah mascot logo, typography, a dynamic color system, and curated imagery, built to position Velochiq as both a performance brand and a cultural lifestyle.

Velochiq is not just performance gear, it is a statement. The brand needed to feel fast and confident without tipping into aggression. I designed a cheetah mascot logo that carries the energy of speed and precision while staying approachable and culturally connected. The color system, typography, and imagery work together to communicate movement and belonging across every touchpoint. Rather than positioning the brand around function alone, the identity invites people into a community, turning Velochiq from a clothing brand into a lifestyle that attracts, retains, and converts.

Velochiq is not just performance gear, it is a statement. The brand needed to feel fast and confident without tipping into aggression. I designed a cheetah mascot logo that carries the energy of speed and precision while staying approachable and culturally connected. The color system, typography, and imagery work together to communicate movement and belonging across every touchpoint. Rather than positioning the brand around function alone, the identity invites people into a community, turning Velochiq from a clothing brand into a lifestyle that attracts, retains, and converts.

Let’s collaborate to create a brand that stands out.

KVK: 96462825

BTW: NL004598379B03

hi@samstoof.com

Copied

Let’s collaborate to create a brand that stands out.

KVK: 96462825

BTW: NL004598379B03

hi@samstoof.com

Copied

Let’s collaborate to create a brand that stands out.

KVK: 96462825

BTW: NL004598379B03

hi@samstoof.com

Copied