As the designer for this project, I partnered with Coexist to develop a brand identity rooted in their commitment to people-first collaboration. The journey began by deeply understanding their core values: clarity, connection, and empowerment, and translating these abstract concepts into tangible visual elements. From the initial logo design to the nuanced selection of typography and color palettes, every decision was meticulously designed to ensure the brand felt approachable, modern, and precisely tailored to their audience of small, tightly-knit teams.

The final deliverables encompassed a typographic logo that emphasized unity and continuity, a soothing color palette designed to evoke trust and calm productivity, and a thoughtfully curated type hierarchy featuring Neulis Sans and Geist. These elements, combined with comprehensive brand guidelines, provide Coexist with a consistent and memorable visual identity that not only resonates with their target audience but also sets them apart in the competitive tech landscape.