Branding project done for a VR/AR experience business
Ethereality
Branding Identity
Creative Direction
Brand Research
Logo Design
Typography
Color System
Imagery
Print Deliveries
01/11/24
I designed a brand identity for Ethereality, a company at the forefront of making AR/VR more accessible, intuitive, and impactful. The goal was to create a visual language that resonated with tech-savvy early adopters while remaining approachable to a broader professional audience.
The logo draws inspiration from dimensional fluidity—capturing the seamless blend of real and virtual experiences. A refined color palette of soft gradients and muted tones evokes sophistication and immersion, while the clean, modern typography establishes clarity and confidence. The overall aesthetic balances innovation with elegance, supporting Ethereality’s mission to simplify advanced technology through thoughtful design.