I designed a brand identity for Ethereality that makes advanced AR/VR technology feel accessible without sacrificing sophistication. The goal was resonating with tech-savvy early adopters while remaining approachable for broader professional audiences. I built a logo inspired by dimensional fluidity, capturing the seamless blend of real and virtual experiences. Soft gradients and muted tones evoke immersion and elegance, while clean modern typography establishes clarity and confidence. The result is a visual language that balances innovation with approachability, supporting Ethereality's mission to simplify complex technology through thoughtful, intelligent design.