Stripped-back brand identity for a San Francisco-based AI agent platform.

FEBRUARY 2026

This project delivered a complete brand identity system including a parenthetical A mark, typography, a grey and acid lime green color system, and brand guidelines built for seamless integration across technical environments.


AMET AI is bringing new agents to the industry, and the brand reflects exactly how they operate: precise, focused, and without excess. I built the identity around a parenthetical (A) mark on a flat grey field, with acid lime green as the sole accent color. The system is deliberately minimal, designed to feel like infrastructure rather than marketing. For a product that integrates directly into existing tech stacks, that restraint is the point. The result is a brand that earns attention through clarity and positions AMET AI as a serious, capable player in a rapidly growing market.

AMET AI is bringing new agents to the industry, and the brand reflects exactly how they operate: precise, focused, and without excess. I built the identity around a parenthetical (A) mark on a flat grey field, with acid lime green as the sole accent color. The system is deliberately minimal, designed to feel like infrastructure rather than marketing. For a product that integrates directly into existing tech stacks, that restraint is the point. The result is a brand that earns attention through clarity and positions AMET AI as a serious, capable player in a rapidly growing market.

Let’s collaborate to create a brand that stands out.

KVK: 96462825

BTW: NL004598379B03

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Let’s collaborate to create a brand that stands out.

KVK: 96462825

BTW: NL004598379B03

X.com

LinkedIn

Instagram

Contra

Threads

Substack

Telegram

hi@samstoof.com

Copied

Let’s collaborate to create a brand that stands out.

KVK: 96462825

BTW: NL004598379B03

X.com

LinkedIn

Instagram

Contra

Threads

Substack

Telegram

hi@samstoof.com

Copied