Expressive brand identity for a San Francisco-based AI image generation platform.

FEBRUARY 2026

This project delivered a complete brand identity system including a hand-drawn logomark, typography, an electric blue and lime green color system, and imagery direction, alongside business card design and social media templates.

Wilderness AI is building the image generation layer for web3, a product still in development but with a clear sense of direction. I designed a raw, hand-drawn W mark anchored by a single horizontal rule, giving the identity an immediacy that stands apart from the polished aesthetic most AI platforms default to. The color system pairs deep electric blue with a sharp lime green accent, creating a visual language that feels both technical and alive. The result is a brand that communicates confidence in what is coming, built to grow alongside the product as it moves toward launch.

Wilderness AI is building the image generation layer for web3, a product still in development but with a clear sense of direction. I designed a raw, hand-drawn W mark anchored by a single horizontal rule, giving the identity an immediacy that stands apart from the polished aesthetic most AI platforms default to. The color system pairs deep electric blue with a sharp lime green accent, creating a visual language that feels both technical and alive. The result is a brand that communicates confidence in what is coming, built to grow alongside the product as it moves toward launch.

Let’s collaborate to create a brand that stands out.

KVK: 96462825

BTW: NL004598379B03

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Let’s collaborate to create a brand that stands out.

KVK: 96462825

BTW: NL004598379B03

X.com

LinkedIn

Instagram

Contra

Threads

Substack

Telegram

hi@samstoof.com

Copied

Let’s collaborate to create a brand that stands out.

KVK: 96462825

BTW: NL004598379B03

X.com

LinkedIn

Instagram

Contra

Threads

Substack

Telegram

hi@samstoof.com

Copied