Cinematic brand identity for a New York-based clothing corporation.

MARCH 2026

This project delivered a complete brand identity system including logo design, a galloping horse mark, typography, a deep oxblood and crimson color system, and imagery direction, alongside business card design and brand guidelines.

Arise Corp. launched in 2024 as a New York clothing label with a clear sense of attitude and no visual identity to match it. I built the brand around a galloping horse mark paired with a bold serif wordmark, a symbol of forward motion and old-world prestige reframed in a gritty urban context. The color system runs through deep oxblood browns and a sharp crimson red, treated with analog film grain and cinematic photography to give every touchpoint a lived-in, deliberate weight. Positioned out of the Meatpacking District, Arise is not chasing trends. The brand reflects that from the first impression.

Arise Corp. launched in 2024 as a New York clothing label with a clear sense of attitude and no visual identity to match it. I built the brand around a galloping horse mark paired with a bold serif wordmark, a symbol of forward motion and old-world prestige reframed in a gritty urban context. The color system runs through deep oxblood browns and a sharp crimson red, treated with analog film grain and cinematic photography to give every touchpoint a lived-in, deliberate weight. Positioned out of the Meatpacking District, Arise is not chasing trends. The brand reflects that from the first impression.

Let’s collaborate to create a brand that stands out.

KVK: 96462825

BTW: NL004598379B03

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Let’s collaborate to create a brand that stands out.

KVK: 96462825

BTW: NL004598379B03

X.com

LinkedIn

Instagram

Contra

Threads

Substack

Telegram

hi@samstoof.com

Copied

Let’s collaborate to create a brand that stands out.

KVK: 96462825

BTW: NL004598379B03

X.com

LinkedIn

Instagram

Contra

Threads

Substack

Telegram

hi@samstoof.com

Copied