I designed a brand identity for Lumina AI that positions artificial intelligence as a catalyst for creativity, not just computation. The challenge was expressing illumination and transformation visually without falling into predictable light metaphors. I created a logo inspired by expanding beams of light that symbolizes clarity and forward motion. Luminous gradients evoke discovery and optimism, while the typography balances precision with approachability. The result is a flexible system that captures Lumina's role as a visionary partner, empowering businesses through AI-driven creativity while staying rooted in human-centric design.