I designed a brand identity for Lumina AI, a company reimagining artificial intelligence as a catalyst for creativity and transformation. The vision centered on illuminating new possibilities—positioning AI not just as a tool, but as a spark for innovation in design, branding, and problem-solving.

The logo, inspired by beams of light and expanding forms, symbolizes clarity, insight, and forward motion. A refined palette of luminous gradients evokes the energy and optimism of discovery, while the typography balances precision with approachability—anchoring the brand in both technological rigor and human-centric design.

Every element of the identity was designed to express the brand’s mission: to empower businesses through AI-driven creativity. The result is a flexible, modern system that captures Lumina AI’s role as a visionary partner in shaping the future of intelligent design.